An Award-Winning Rebrand for SatoshiLabs
Jul 24, 2023
SatoshiLabs Group, the parent company of four prominent technology brands – Trezor, Vexl, Invity.io, and Tropic Square, serving a global user base of over 1.5+ million, has undertaken a significant rebranding and website development initiative, strategically timed to coincide with the prestigious BTC Prague, Europe's largest Bitcoin conference.
At the heart of this project was the motivation to revitalize the brands and avoid outdated representation at the conference – a crucial opportunity they couldn't afford to miss. SatoshiLabs set out to establish a new branding and website that truly captured their essence. However, faced with the absence of in-house designers, they found themselves in a daunting and uncertain predicament.
That's where we came in, devising a well-structured plan encompassing a comprehensive brand redesign and web design strategy. Our goal was not only to meet the demanding deadline but also to enable them to present themselves authentically and true to the brand.
SatoshiLabs faced the challenge of completing their rebranding and discovering a new identity within a tight three-month timeframe and without an in-house team. To tackle this, we began the process with a diagnosis, aligning the core values of SatoshiLabs.
Next, extensive research and concept creation started, leading to a mood board that set the tone for the new identity. Prototyping allowed us to test visuals in motion, and we collected valuable feedback to refine the design that would resonate with potential customers. The resulting Brand Book narrated the visual story, incorporating elements like Holographic Material, 3D elements, captivating typography, stickers, animations, and interactions across various channels.
The Cleevio Solution
In close collaboration with our client, we transformed their vision into reality. Starting with in-depth product discovery and prototyping, we seamlessly transitioned into the development phase, where we prioritized crafting a user-centric UX architecture tailored to the target audience and their specific website goals.
To captivate and inspire, we combined thoughtful copywriting with striking design elements, ensuring visitors were engaged by compelling content on every page. The result? An immersive experience brought to life with innovative designs, 3D elements, captivating motion graphics, and interactive stickers.
Our commitment to perfection was evident in the rigorous user testing and optimization process, guaranteeing a seamless, user-friendly journey. To polish performance to its finest, we collaborated closely with the esteemed Webflow expert, Ondra Dostal.
Within an ambitious timeline, we completed the new brand design by the end of the first month. Leveraging this momentum, we finalized the web design during the second month, leaving ample time for thorough testing and meticulous refinement. The website went live just one week before BTC Prague – right on time.
"Josef's deep knowledge and skill in his field were evident in every aspect of the project, ensuring its success and timely completion. His dedication and professionalism played a crucial role in meeting our deadlines. And thanks to his positive energy and enthusiasm the collaboration became an enjoyable experience for the entire team."
- Lena Pham, HR Marketing Manager at SatoshiLabs
Check the live website!
As the icing on the cake, the website has won a number of awards:
Are you looking to elevate your project? Get in touch with us!